Allure is the brand for confident women that want to feel beautiful and graceful everyday.
They appreciate beauty in every little detail.
They know what they want and how to get it.
Soft and passion logo for Allure shop were made basing on the pre-made font. Letters were reworked to represent the necessary emotions.
Wavy delicate lines convey beauty, grace and attractiveness of the women.
The red color symbolizes passion and confidence. It's balanced with the light pink color that symbolizes grace and softness.
Typographic minimalistic logotypes and 1 main color perfectly fits for elegant premium lingerie brand. The branding looks soft and confident at the same time.
